(January 23, 2012) In this instalment of Weibo Watch: grassroots social activism takes off. Socially innovative schemes that encourage citizens to, for example, carry supplies to needy areas when they pass through, are blooming thanks to microblogs. Meanwhile, more and more netizens in different cities are taking action to monitor air quality levels for themselves, following the shocking accusation that Beijing’s Environmental Protection Bureau had stopped collecting data from two of its monitoring sites years ago because the data revealed damning pollution levels.
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